What is conversion rate optimization in digital marketing?

Conversion Rate Optimization (CRO) is improving your website or landing page to increase the percentage of visitors who take a desired action, such as purchasing or signing up for a newsletter. It’s about making small changes that lead to better results in your marketing efforts.

How to calculate the conversion rate in digital marketing?

To calculate the conversion rate, divide the number of conversions (actions taken, like purchases or sign-ups) by the total number of visitors to your website, then multiply by 100. Formula: (Covered Conversions ÷ Total Visitors) × 100 = Conversion Rate (%)

How to increase the conversion rate in digital marketing?

To boost your conversion rate, focus on: Optimizing landing pages with clear calls-to-action (CTAs). Simplifying the user journey to make it easy for visitors to take action. Testing and analyzing through A/B testing to see what works best. Building trust with customer reviews, secure payment methods, and strong guarantees.

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Maximizing Conversion Rates Using AEO & GEO in Digital Campaigns

by Kristi Ray

Is your digital marketing campaign delivering the expected results? Digital marketing is evolving rapidly and simply focusing on traditional SEO strategies may not be enough to stand out. According to

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